Por: Nevarez Communications Michelle Velez
Recognized as one of the most consistent and influential artists in the urban genre, De La Ghetto continued to break musical barriers last year with his viral hits “Selfie” and “Feka”. TODAY he releases one of this year’s most anticipated releases“El que se enamora pierde” ft. Darell, which is set to become a worldwide hit. The new single, released under Warner Music Latina, displays the urban singer-songwriter’s versatility and talent. “El que se enamora pierde” is available on all digital music platforms. The song was composed by De La Ghetto and Darell and produced by Jowny, Mambo Kingz & DJ Luian. This will be De La Ghetto’s third single from his highly anticipated album “Los Chulitos”, which will be released this summer. The song is set to captivate fans through its essence brought on by both artist’s unique style which set the stage for a perfect musical collaboration. The official video was filmed in Miami and was directed by Daniel Durán from 2 Wolves Films. The concept is about the game of seduction and how the person who falls in love loses. The video also displays the spectacular performances of both artists and creative cinematography with white, black and colored textures. His singles Feka and Selfie have thus far surpassed a combined 25.8 million views on YouTube, giving listeners a taste of what’s to come in his upcoming album. De La Ghetto also released a successful remix version of “Selfie”, featuring top Latin urban artists Zion y Lennox, Jhay Cortez and Miky Woodz.
Watch De La Ghetto’s “El que se enamora pierde” here: